Posts Tagged ‘anti-advertising’

Culture Jamming 101: ShopDropping

Shopdropping is a tactic used by artists and activists to clandestinely place altered or recreated objects into retail stores. Handmade labels were printed out for students to color, cut, and paste. The project featured real people who make the products, their name, and sometimes even a story. The intent is to reconnect the labor with the product.

Though their aim seems noble, I can’t help but think these people could be doing something somewhat more constructive towards actually changing the corporate environment for the better.

You be the judge.