Big Bud

It’s like Big Brother, only, Big Brother’s offering you a beer: “The last time you bought a six-pack of Bud Light at the Piggly Wiggly, Anheuser servers most likely recorded what you paid, when that beer was brewed, whether you purchased it warm or chilled, and whether you could have gotten a better deal down the street. Drilling down to the level of the individual store, they can pinpoint if customers are gay, Latino, 30-year-old, college-educated conservatives.”

One Response to “Big Bud”

  1. sofa says:

    They forgot to note the most important demographic: “Those who have no clue what good beer is like, or all about”, which is where they’re the most popular…

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