Today’s Brainfart: SanDisk Introduces SlotMusic

Proof that the music industry will never get it: in the latest attempt to shore up sales of music on physical media, SanDisk Corp. and the four major music companies plan to announce Monday a new format called slotMusic.

Each unit is to contain an album, plus extras, on a compact memory card that can be played on mobile phones, PCs and some portable MP3 players. The cards are inserted into vacant slots on phones and other devices.

Indeed: why on earth would I buy music from iTunes right out of my home while sipping a nice chilled Grimbergen, when instead I can:

  • Go to Wal-Mart
  • Buy said memory card
  • Drive back home
  • Plug the card into my computer
  • Search for 15 minutes to find the drive’s icon
  • Copy the mp3’s to my hard disk
  • Import in iTunes
  • Hit play

This is going to be huge, oh yes!

10 thoughts on “Today’s Brainfart: SanDisk Introduces SlotMusic”

  1. Question: why would I want to _own_ music anyway? Apart from collectible items, of course.

    I just want to listen to the music … I don’t need to own it … just like in cars …

  2. I don’t think this is too ridiculous. It definitely appeals to someon like me who doesn’t buy digital downloads because you don’t OWN anything, you gain access to some 0’s and 1’s. Here is a tangible physical piece of material which can come with artwork, (8 gb cards and plus being readily available means videos could come with, wallpapers, icon sets, extra cuts, etc etc etc including a new format in which to provide 5.1 sound which is less fragile and will probably be more comme soon.
    Not soon to follow car players where you put one in the slot and it downloads it and saves it so you can then go store the card in a closet and never worry that if your hard-drive crashes you lost $x amount of money and music for ever. I wouldn’t be suprised if this catches, not with the ipod generation but with people old enough to now downloading data doesn’t mean you own anything.

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