On Sunday, April 13th, after a four year hiatus from micro-press publishing, Greensleeve Editions released the inaugural issue of Splurge, a zine which decodes and defaces the ostentation of contemporary consumer culture; by any means necessary. Just take the zine’s sardonic title, for instance. We know our world is set up in such a way as to make it virtually impossible to avoid consumerism. And beyond all other distinctions, we are still consumers. We are consumers when we wake up each morning, and we are still consumers when go to sleep each night. Is that the end of the relationship? Like cows being led to the barn for milking, or slaughter? We need not go quietly into that barn of consumerism. Which is exactly what Splurge aims to do: bear witness to the shortcomings of corporate and consumer culture.
Between Splurge’s covers lie several “subvertisements” fake ads altered to seem real. The zine also features a section of fake classifieds (“subifieds”?) which offer derisive tidbits of scathing criticism:
“REMOTE, IMPERSONAL West Edmonton Mall requires Dolphin impersonators to replace live ones which have died. 3 shows a day M-F, 4 shows on Saturday. Payment in halibut, cod, salmon. Free antibiotics.”
“LOVE ME TENDER. Constipated, hopelessly drugged out fat former rock star widely reputed to be dead seeks woman to take quality legal downers with. Must love peanut butter and banana sandwiches and be willing to relocate to Memphis, TN.”
Also found between Splurge’s covers are rants, raves, monologues, articles and even a book review. To download a free copy click
(remember, folks, you’re linking to a 70Mb .pdf — some people don’t like clicking on something that causes them to download something).
Splurge is best viewed from Adobe Reader. You can download free Mac and PC Versions